Choose a specific need
A nearly exhausted pass or a first booking provides context. Define what you offer and why. Do not treat an absence as certainty about a customer’s intentions.
Check audience and evidence
Review marketing eligibility, confirmations, unsubscribes and exclusions. Imported consent should retain its provenance. An email address alone is not permission to send a campaign.
Prepare before sending
Review the segment, frequency, unique recipients and message. Separate necessary booking updates from commercial promotion; their purposes differ.
Read the history and adjust
Follow prepared actions, deliveries, exclusions and errors. Success is not just a high email count: check whether a campaign respects customer choices and its intended purpose.
